Recapping

Lateral Thinking - It is as many ideas as you can find to one solution.

Charge 50% to client so that if they bail on you, you could still pay your bills

First presentation is sketches.
Try to get clients involved in the development of their project.
Mood board - stick anything related to your project on this board e.g. HGTV

Look at competitors. To make sure you don't have exactly what they have.

UCD- User Centred design
wants, needs and limitations of the users.
Ethnographic study - people in their environment.
Principles of user face design - tolerance, simplicity, visibility, affordance - quality of object and environment, consistancy, structure and feedback.