The Design Process

1. Research
2. Concept
3. Design Production
4. Delivery

RESEARCH
Need to know about your competition if your planning to bring out something new. Competitor is someone who offers similar or same product.
Also:

• Their target group.
• How long they were in business.

Must know things about your target:

• Size
• race
• Income
• Age

"It is pardonable to be defeated but never to be surprised." - Jones

CONCEPT
Kiosk Theory: You can find perfection out of kiosk.

Intrapersonal communication - talking to yourself
Interpersonal- between two persons
Group communication- satisfy every member of the group.

Human Computer Interaction.
How we learn: Learning theories have alot of design cues in there.

Visit www.designhistory.org

DESIGN PRODUCTION
The most successful concepts are created on the computer, allowing clients to see.

thecoolhunter.net

Need to do a workflow chart.
If a client refuses to put down 50% of the money down, it usually means that they will not pay you at the end.

When you have an est. workflow, if some one drops out, they can easily be replaced.
Workflow similar to Freemind.

DELIVERY
Handing work over to the client might be stressful.
Must think about how your going to present the product. Have to have different strategies for delivery. You want your delivery to be in the highest quality. It is up to the client to reduce the size.

Concept for layout newspapers
balance, contrast, rhythm, unity and harmony.

Trapping digital files.
There are techniques called choke and spread.

CMYK- cyan, magenta, yellow and kull (black)